What do you think about Amazon Go?
I’ve been waiting for a long time for it to open it in Japan after I saw the news that the first shop opened in Seattle.
The technical mechanism to archive the checkout-less systems is not open to the public, so a lot of people are worried about whether the payment is made correctly.
They tried to various ways to trick the system, such as picking up a product quickly from the shelf, putting a cloth on the product when taking it out, and taking a walk around the shop for a while and then returning it to another shelf.
However, I haven’t seen reports where the payment was incorrect.
There are a few things I’m interested in.
The first point is whether it can reduce operating cost.
The sales amount per square meter is said to be 1.5 times that of ordinary convenience store and supermarkets.
It is achieved by AI technology, so there aren’t any IC tags, so there are no costs for tags and tag management.
As for personnel costs, according to internet reports, there is one person who checks the ID at the liquor area, and there are 3 people who replenish the products, and there is one person who explains how to shop at the entrance.
At the moment there seem to be more people than at ordinary convenience stores. There is room for improvement, such as automating ID confirmation, but it may be difficult in terms of cost.
The second point is that Amazon can manage our purchasing data, which could impact other markets.
For example, POS systems may decrease with the spread of Amazon Go.
..It’s still not here?